An Article Critique of Journal of Marketing Theory and Practice, 2021, VOL 29, No. 1,3-12, J.Sheth.
An Article Critique of Journal of Marketing Theory and Practice, 2021, VOL 29, No. 1,3-12, Jagdish.Sheth. Original: August 7, 2021 by Hilary J Schmitt, SCMP. Article Critique of “New areas of research in marketing strategy, consumer behaviour, and marketing analytics: the future is bright.” J. Sheth 2021 Published: 2024-05-10 Authored by Hilary J Schmitt, SCMP...